Patron of the New
Source: Patron of the New
Boutique Overview
Patron of the New is a luxury boutique that sits on a quiet street in Manhattan’s Tribeca district. Founded in 2011 by mother and son, Lisa and Jonathan Pak, the shop houses goods from luxury high-end brands and avant-garde styles. Patron of the New offers discerning fashion enthusiasts and celebrities a haven of elevated style and refinement. From meticulously curated clothing and accessories, each piece reflects expense and showcases the up-and-coming designers among more established names in fashion.
Frequently shopped by celebrities, Patron of the New has become a hot spot in New York, supplying a quiet shopping space for its wealthy clients. The biggest difference between Patron of the New and other high-end boutiques is the interesting community it has built up in New York. Much of the public’s knowledge about the storefront is spread through word-of-mouth. The interior of the boutique has a young and rich aesthetic, featuring exposed brick and concrete floors, warm vintage lighting, velvet furniture, and industrial styling.
Jonathan and Lisa Pak, BFAOwner Bio
Originally from New York, the Pak family opened Patron of the New out of their passion for collecting designer fashion. Thus, Patron of the New was born—an exquisite luxury boutique that transcends the boundaries of conventional fashion retail. As connoisseurs of style, the Pak family carefully curates a handpicked selection of the most coveted and avant-garde designer pieces, sourced from fashion capitals around the globe. Their deep knowledge and a keen eye for unique and innovative designs have garnered Patron of the New a reputation as the ultimate destination for fashion-forward individuals seeking one-of-a-kind pieces that redefine the boundaries of style. With their deep-rooted appreciation for craftsmanship and a commitment to offering an unparalleled shopping experience, the Pak family has truly transformed Patron of the New into a sanctuary for those who share their fervor for exceptional fashion.
Since the founding of the boutique, the Pak’s have grown their list of celebrity clientele, offering them a tailored selection and styling expertise in a laid-back environment. The duo’s love for designers aids in their curation process, working with brands they already wore and discovering new designers. They keep the shop packed full, unlike other designer boutiques. Clothing racks are tightly loaded with a mix of designer items, providing an ever-strong selection for shoppers. The Pak’s buy for their boutique with intention; they hope to keep up with the luxury streetwear trends seen among influencers and celebrities. Now, the Pak’s have opened up a new storefront in Miami, Florida.
Inside Look
“It wasn’t like we planned to curate the store the way it is today. It just kind of happened”
Brand Highlights
Marni Dress
A simple dress with beaded embellishments is perfect for going out on a warm summer night.
Better with Age Remington Blankety Jacket No.2
Crafted from vintage quilts and textiles, the Better with Age blankety jackets are a fun way to add color and texture to an outfit. Each jacket is also one-of-a-kind.
Dior Diorblacksuit XL S1l
The Diorblacksuit sunglasses are vintage-inspired, with a timeless frame. The subtle logo across the lenses stands out without being too flashy.
Wales Bonner x Adidas SL72 Knit
Finding a sporty and sleek pair of sneakers is easy at Patron of the New. This pair was made in collaboration with Wales Bonner, featuring a knit top and 70s-inspired colorway.
Guizio Gioia Rib Flare Dress
This adorably peachy dress by Guizio features a rib kn it textile and ribbon detail.
Enfants Riches Déprimés Sun Faded Classic Logo Hoodie
The perfect fit of ERD’s hoodies comes from their vintage wash and wide drop shoulders. Patron of the New has a wide selection in different colors, washes, and graphics.
Saint Michael Dice SS Tee
A vintage graphic tee can complete any casual outfit. This Saint Michael dice tee is made in japan, and features a screen-printed graphic.
Sources: “About Us.” Patron of the New, https://patronofthenew.com/pages/about. “Patron of the New” Shopenauer, https://www.shopenauer.com/en/store/patron-of-the-newDool, Steve. “Meet the Mother-Son Duo Behind Patron of the New, A Go-To Store for Travis Scott, Offset, And More.” Complex, June 26, 2017, https://www.complex.com/style/a/steve-dool/this-mother-son-duo-founded-patron-of-the-new-one-of-the-coolest-stores-in-nyc.