Heaven by Marc Jacobs on Fairfax
Source: Heaven on Fairfax
Boutique Overview
After stores closed back in 2010, Marc Jacobs’ streetwear shop, “Heaven” has made a return on Fairfax Avenue in Los Angeles. Situated nearby his Melrose flagship store, the nearly 770-square-foot space features Crayola-hued clothing and accessories from his vintage-inspired Heaven Collection — an ode to grunge culture and unbridled youthful expression. Priced between $75 and $300, Heaven is the perfect range for grunge lovers. Born out of a collaboration with Ava Nirui, the Polysexual collection consists of Baby tees, character-adorned t-shirts, gummy bear hair clips, a conjoined teddy bear backpack, and heart-shaped earrings.
Also on offer is streetwear from Online Ceramics, Miami-based Stray Rats, and Cactus Flea Market (which recently collaborated with Jacobs.) Nigerian-born designer Mowalola has her namesake label in the MJ store as well.
As for the decor, the ‘90s inspired shop boasts prescription pill arm-chairs, a gigantic velvet rug that sits atop concrete floors, bedazzled combat boots, vintage CDs, and magazines perched on shelves and coffee tables. Additionally, stuffed animals inspired by a two-headed bear from a 1994 nude photograph of Jacobs’s muse and collaborator, Katie Grand, are also on display.
Owner Bio
Marc Jacobs made his mark in the fashion world in 1984 when he became the youngest designer to receive the Fashion Talent Award by the Council of Fashion Designers America(CFDA)/ Perry Ellis.
In 1989, Jacobs was hired by Perry Ellis to overlook its women’s wear collection. However, in 1993, he was fired after launching his controversial and unsuccessful grunge collection. Following his dismissal, Jacobs and his long-time friend Robert Duffy launched the Marc Jacobs Label.
After unveiling independent collections, in 1997, 96 percent of the shareholding of Marc Jacobs was sold to LVMH. The sale was shortly followed by his appointment as creative director of Louis Vuitton.
During his tenure, Jacobs helped to elevate Louis Vuitton from a luggage label to one of the most valuable fashion companies in the world.
In 2013, he decided to step down as creative director to focus on his namesake brand.
Inside Look
“It’s just going back to our roots and saying we allow space for things to happen. And Heaven is one of those things that is happening now.”
Source WWD. Picture by Maddie Cordoba/WWD
Brand Highlights
The undeniably cute faux leather double-headed teddy bear backpack features adjustable webbing straps and the main zipper compartment.
Aimed at breaking conventional gender codes, the line contains unisex Gummy t-shirts with artwork by Shana Saghedi-Ray.
The Heaven on Fairfax store perfectly captures the rebellious teen spirit of the ‘90s.
Vintage books and cassette tapes are a nostalgic nod to the 90s.
The Purple Heaven teddy vest by Marc Jacobs boasts the iconic tonal logo embroidered on the chest.
Fuelled by teenage dreams, whimsical accessories continue to dominate the Heaven Collection. Take the gummy bear strap over-the-shoulder- Flower bag.
Lip prints illustrated by Sara Rabin effortlessly creates a casual yet colourful look.
Arriving in purple and brown, the mohair sweater vest portrays the suburban euphoria of the ‘90s.
The Tiny Ted shirt shows off an all-over tartan motif and a yellow embroidered patch on the chest.
This sweet yet gothic look embodies the “sprawling and enigmatic omniverse” of Marc Jacobs.
Edited by Kieryn Alexander
