Heron Preston
Brand Overview
Not only pushing the boundaries of fashion but rewriting the rules, the brand Heron Preston encapsulates innovative yet timeless designs. The label has successfully bridged the gap between slouchy streetwear and sleek runway fashion. Seamlessly allowing a duality of two worlds to coexist. The various collections of high-end streetwear, are comprised of garments for both males and females.
Exuding both trendy and modern the brand is very much “of the moment”. Gaining popularity through the likes of big-name celebrities the label is no stranger to collaborations. Partnering with brands such as Calvin Klein, Levi’s, Mercedes-Benz, and Bape just to name a few.
Designer Bio
Heron Preston Johnson is the multifaceted designer behind the luxury streetwear brand. As a San Francisco native, he has allowed culture in all forms to be a source of inspiration for his creativity. Fusing his lifelong love of skateboarding and his admiration for hip-hop, the designer continues to push the envelope in the fashion industry.
The Parson’s graduate first gained notoriety back in 2010, alongside Virgil Abloh, Justin Saunders, and Matthew Willaims. The creative group collaborated to produce “Been Trill”; a logo and graphic-heavy streetwear brand focused on mainstreaming underground culture. Although the brand was short-lived, Johnson later found success working as an art director for Kanye West’s, Yeezy.
He launched his first collection, in collaboration with New York’s Department of Sanitation, titled UNIFORM, back in 2016. Since then Johnson has been at the forefront of pioneering what we know today as streetwear. He plays with the idea of workwear meets streetwear while believing sustainability in fashion is crucial.
Heron Preston Johnson
“It really came from just investigating, and mingling, adopting new ideas. The designers dressing like the street kids and the street kids dressing like the designers. There was a lot of kind remixing happening with brands”
Inspiration
“Inspiration comes from anywhere, a taxi driver, someone who’s working in a restaurant, someone on the street walking their dog, whoever, it can come from anywhere”
Collection/Designer Career Highlights
Heron Preston x Calvin Klein
Heron Preston’s collab with Calvin Klien is best described as reimaging the essentials. With bold color choices and minimalist designs, the collection was both experimentative and modern.
Mercedes-Benz x Heron Preston
In celebration of the 40th anniversary of the vehicle’s airbag, Mercedes Benz teamed up with the streetwear brand. The project was comprised of upcycled designs from old airbags, creating oversized garments.
NASA x Heron Preston
In honor of the 60th anniversary of the National Aeronautics and Space Administration, the organization partnered with Heron Preston. The pieces in this collection were inspired by space waste tapping into sustainability through orbitual debris.
CAT x Heron Preston
Adding to the list of unconventional fashion collaborations, the streetwear teamed up with Caterpillar, an American construction equipment manufacturer. A new take on workwear, the collection includes hats, windbreakers, and carpenter pants.
